Official Partners
American Express is proud to continue its support for the fashion industry by partnering with Fashion Fringe at Covent Garden.
American Express is a company that has built its reputation on innovation and creativity and recognises the importance of promoting new and exciting talent within the fashion arena. Fashion Fringe at Covent Garden provides a great platform to showcase the Best of British to the rest of the world.
American Express Company is a leading global payments, network and travel company founded in 1850.
Fashion is a fast moving market. Consumers want the next catwalk trend on the high street as soon as possible.
DHL helps feed the couture appetite. From importing samples in development; to exporting the latest collection for retail. We have it covered.
With more than 50 years experience in fashion, DHL has provided the speedy response, excellent quality and convenient delivery the industry demands; especially in this era of multiple sales channels and online retailing.
DHL provides services that span the entire supply chain. From materials procurement and sample production, to warehousing, distribution and international delivery. We also provide other capabilities that add real value for the fashion industry, such as garment processing, pre-retailing services, quality assessment and reverse logistics.
We have the widest global network of any international express and logistics supplier; working across more than 220 countries worldwide. DHL ensures those important designs – no matter how big or small – get where they need to be. When they need to be there.
“Fashion Fringe gives us an ideal opportunity to share our expertise with these exciting young designers”, said Sue Perry-Whitehead, Director of Consumer Products and Retail Sales at DHL Express UK. “Through our mentoring programme, the designers gain an understanding of how important effective supply chain management is in the highly competitive world of fashion; helping them to become not only budding designers but business entrepreneurs.”
As the original home of Fashion Fringe, Covent Garden is proud to continue to support this prestigious initiative for the fifth year running.
Since 2008, Covent Garden has seen every step of the Fashion Fringe journey unfold. From the initial selection interviews with the judging panel to the intensive mentoring program for the finalists that takes place over the summer months and the culmination of the years’ hard work at the final catwalk show in September. All take place in Covent Garden where fashion’s future stars have been unearthed in the shape of Corrie Nielsen (2010 winner), Jena Theo (2009 winners), Elliot Atkinson (2009 runner-up), Eun Jeong (2008 winner), William Tempest (2008 runner up) and Aminaka Wilmont (2007 winner.)
Industry heavyweights from Suzy Menkes, Roland Mouret and Donatella Versace have made their way along the cobblestones along with A-list fashionistas such as Dita Von Teese, Alexa Chung, Emma Watson and Nicola Roberts to be a part of the Fashion Fringe story.
With Covent Garden’s rich history of fashion and culture, it provides the perfect home for the Fashion Fringe enterprise and over the past three years has maintained a joint commitment with Fashion Fringe to nurture the talent and creativity of future fashion designers.
Well established in the fashion world’s calendar, Fashion Fringe has uncovered some of the brightest future stars of British fashion.
Fashion Fringe is a fantastic initiative for harnessing young talent and as one of London’s key fashion and design hubs; Covent Garden continues to provide the perfect home for this pioneering programme.
For more information on Covent Garden London, please visit our website:
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Davenport Lyons is a leading business law firm offering a partner-led service. We provide commercial advice to our clients across a broad range of market sectors. Our firm offers a unique combination of very strong corporate, tax, litigation and property capabilities coupled with specialist media and intellectual property expertise. Committed to understanding the needs of our clients, their business and the sectors in which they operate, we deliver practical, innovative, prompt and cost-effective legal advice.
Davenport Lyons is proud and excited to be involved with the amazing talent platform that is Fashion Fringe at Covent Garden. Being at the vanguard of rights protection and exploitation as well as providing commercially focused legal advice to the fashion and other creative industries, Davenport Lyons is also committed to supporting and mentoring the finest artistic young talent the UK has to offer.
www.davenportlyons.com Follow us on Twitter
Metro are the new Official Media Partner of Fashion Fringe 2011. “It’s wonderful to be part of the judging panel for this year’s Fashion Fringe. I’ve watched the project develop and grow, ever since publishing a fashion shoot styled by its first winners Basso & Brooke on Metro’s style pages in 2004. Helping nurture young design talent is one of the most important things a fashion editor can do and it’s certainly something I’ve tried to accomplish through Metro’s style pages. To be able to do so through Fashion Fringe, one of the most effective projects around today, is a great privilege.” Bel Jacobs
See the Metro’s Closet Case blog here