Fashion Fringe


	PRESENTING SPONSOR Covent Garden London OFFICIAL SPONSORS American Express Davenport Lyons DHL London Development Agency Mayor of London NET-A-PORTER.COM MEDIA PARTNER Sunday Times Style OFFICIAL SUPPLIERS L’Oreal Paris L’Oreal Professionnel The London Kitchen Sputnik Communications INCA Productions FRIENDS LENEWBLACK London College of Fashion Rendez-Vous Paris PRESENTING SPONSOR Covent Garden London As the permanent home of Fashion Fringe, Covent Garden is proud to continue to support and host this prestigious initiative for the third year running. With Covent Garden’s rich history of fashion and culture, it provides the perfect home for the Fashion Fringe enterprise and maintains a joint commitment with Fashion Fringe to nurture the talent and creativity of future fashion designers. Well established in the fashion world’s calendar, Fashion Fringe at Covent Garden has uncovered some of the brightest future stars of British fashion with Eun Jeong, winner of Fashion Fringe at Covent Garden 2008, making her London Fashion Week debut in February, following her impressive first collection that was presented at last year’s event. Fashion Fringe at Covent Garden is a fantastic initiative for harnessing young talent and as one of London’s key fashion and design hubs, Covent Garden is the perfect home for this pioneering programme. For more information on Covent Garden London, please visit our new website: www.coventgardenlondonuk.com OFFICIAL SPONSORS American Express American Express is proud to continue its support for the fashion industry by partnering with Fashion Fringe at Covent Garden. American Express is a company that has built its reputation on innovation and creativity and recognises the importance of promoting new and exciting talent within the fashion arena. Fashion Fringe at Covent Garden provides a great platform to showcase the Best of British to the rest of the world. American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850. www.americanexpress.com Davenport Lyons Davenport Lyons is a leading law firm focused on delivering value and practical commercial advice to its clients nationally and internationally across a broad range of industries. The firm provides comprehensive legal advice from its 12 specialist departments including, corporate, dispute resolution, contentious rights, media, corporate tax, private client, property, licensing, employment, matrimonial, insolvency and reconstruction, and intellectual property. Davenport Lyons is proud and excited to be involved with the amazing talent platform that is Fashion Fringe at Covent Garden. Being at the vanguard of rights protection and exploitation as well as providing commercially focused legal advice to the fashion and other creative industries, Davenport Lyons is also committed to supporting and mentoring the finest artistic young talent the UK has to offer. www.davenportlyons.com DHL Delivering the Runway to the World. At Fashion Week it's all about style and perfection. That's why we think it's a prime occasion for showing how DHL clears the way for designers’ collections to the catwalk. Fashion lovers care about being up-to-date and keeping up with the times. So does DHL because speed is key to our business. Whether your needs are around the corner or across the globe, we've got it covered on time. No matter if you want us to deliver leather gloves or runways. DHL is where you need your express & logistics partner to be – in 220 countries and territories worldwide, and always in touch with your business. “Fashion Fringe at Covent Garden is a perfect platform where we can demonstrate our expertise especially for the sophisticated area of the textile business”, said Wolfgang Giehl, Senior Vice President Corporate Branding and Advertising at Deutsche Post World Net. “DHL’s regular services cover the entire logistics value chain of the fashion industry – from material purchasing and the sample business to quality control of production and direct delivery to the boutiques of international fashion companies.” www.dhl.com London Development Agency The London Development Agency is the Mayor's agency for jobs, skills and growth, working to ensure that London remains a global success story. The fashion industry makes a vital contribution to the London economy. We are delighted to support Fashion Fringe and their work with emerging designers, which play such an important role in London’s reputation as a leading fashion city. Our aim is to promote London as a centre for emerging designer talent; creating and retaining sustainable fashion businesses in London. www.lda.gov.uk Mayor's Office/City Hall On the 25th anniversary of Fashion Week in London, the city is proud to be at the centre of supporting and sustaining cutting edge fashion talent. Now in it’s 6th year Fashion Fringe at Covent Garden has established itself as the major player in discovering, nurturing and sustaining up and coming London based fashion designers. It is an important business model that consolidates London as the international centre for fashion creativity and attracts important investment and worldwide attention from key fashion industry players and trendsetters. I am delighted to be able to support this initiative once again. Boris Johnson, Mayor of London www.london.gov.uk NET-A-PORTER.com NET-A-PORTER.COM was launched in June 2000 and has since successfully established itself as the world’s premier luxury online fashion retailer. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 200 of the world’s most coveted designers including Chloé, Marc Jacobs, Burberry, Miu Miu, Stella McCartney and many more. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same day delivery to London and Manhattan), luxurious packaging and free returns, NET-A-PORTER offers an unparalleled shopping experience. www.net-a-porter.com MEDIA PARTNER Sunday Times Style The Sunday Times Style is delighted to support Fashion Fringe at Covent Garden in its continuing search for fresh, young design talent. As the only proper weekly fashion supplement, Style is the natural media partner for this unique campaign. Style is essential reading for anyone interested in the ever-changing world of fashion and beauty, anyone who loves looking their best, who wants to understand the latest trends and find out how to get their hands on the must-have items of the moment. Just as Fashion Fringe at Covent Garden champions the vibrant creativity coming out of Britain and Ireland today, so Style celebrates the living, breathing, daring, exciting, world-leading fashion industry that nurtures it. Read The Sunday Times Style over the coming months to keep up to date with Fashion Fringe at Covent Garden's quest to uncover the next generation of cutting-edge British and Irish fashion designers. www.timesonline.co.uk/style OFFICIAL SUPPLIERS L'Oréal Paris The L'Oréal Paris cosmetics, hair styling and colouring brands draw their inspiration from fashion and develop shades and products that set trends and help women recreate them. Fashion and Beauty are closely linked and it is this bond that has helped establish a link between L'Oréal Paris and Fashion Fringe at Covent Garden, bringing together a high profile fashion event with one of the world's leading beauty brands. L'Oréal Paris is once again supporting Fashion Fringe at Covent Garden by lending it's hair styling and colouring as well as its make up expertise to the four finalists. With a wide range of products, combining the most advanced innovations in the market, a palette of shades to suit every taste and a team of experts at hand, L'Oréal Paris is the ideal partner to compliment every contemporary fashion collection. www.lorealparis.co.uk Sputnik Sputnik is delighted to work with Fashion Fringe at Covent Garden and, together, we want to strengthen its reputation around the world as a ground-breaking British initiative which inspires, encourages and develops design talent within the fashion industry. Sputnik is one of London’s leading media and public relations agencies and has built its reputation on award-winning brand campaigns for Clients as diverse as Skoda, Speedo and Cadbury. Sputnik has recently been behind the resurgence of the RayBan Wayfarer and the Hunter welly. www.sputnikcomms.co.uk INCA Productions Inca Productions is a high-end lifestyle event production agency that is creative and innovative in it's approach, taking a client's vision and turning it into a spectacular reality. Both versatile and creative. We understand that each designer’s collection is unique and that each show needs to be a very personal platform that allows the clothes to be seen in their best light. We work on a variety of scales, from small presentations to vast fashion spectacles and with each show we bring together a carefully chosen collective of creative specialists. Inca has a calm, organised approach to fashion show production which allows the designer the time to focus more on the clothes, in the sure knowledge that the show will be perfect. Fashion Fringe is always a very exciting project to work on, most fashion shows during London Fashion week, showcase just one established designer. Fashion Fringe however with the support of some truly high profile judges and experts from the fashion industry, brings three incredibly fresh designers exposure into an unexplored arena. With 10 years experience of show production, Inca is the hand that gently guides these designers to realise their full potential at one of the most important weeks of the fashion calendar. www.incaproductions.co.uk FRIENDS LENEWBLACK LENEWBLACK, THE FIRST EVER ONLINE FASHION FAIR was launched in March 2009 by Surface To Air for Spring Summer 2010. This groundbreaking market place allows registered retailers to preview collections right at the beginning of the season, to order online all through the season and to confirm their quantities online after the tradeshows. Selected brands can finally showcase and sell their collections all season long to exclusive international retailers’ right until the end of the production date. "LENEWBLACK is the first virtual tradeshow" - Fashion Daily News n°551 “Best designers, amazing idea and successful realization!” - Mikhail Degtyarev- Le Store – Founder - St Petersburg LENEWBLACK has more than 500 registered retailers worldwide, 48 countries participating including department stores such as Saks Fifth Avenue (USA), Fred Segal (USA), Barneys NY (USA), Selfridges (UK), Franck & Fils (FR), Joyce (HK), Lane Crawford (HK), Quartier206 (DE), Browns (UK) etc. as well as luxury shops and multi-brands: La Garconne (USA), Feathers (UK), The Shop at Bluebird (UK), Colette (FR), Jean Brown (AU), Tom Greyhound (KR), Corso Como Seoul (KR), The Number 4 (KW), Bettina (GR), Urban Outfitters (USA & UK), American Rags (USA), Asos.com (UK), 290sqm (NL), Blondie (IT), etc. “We dreamt of it, our clients dreamt of it, LENEWBLACK made it happen!” -Sébastien Dos Santos - April 77 - Marketing Manager - Paris Starting next season, LENEWBLACK will provide a platform for the press, a re-ordering system for buyers and a solution for final consumers. LENEWBLACK offers a complete sales cycle to a community of retail protagonists, linked by a qualitative concept of contemporary fashion. www.lenewblack.com London College of Fashion London College of Fashion has an international reputation as a leading provider of fashion education, research and consultancy. The subject range corresponds to the process of the creation, production and promotion of fashion and the management and marketing of those activities. Many of the college's courses are unique to the UK and offer students and experience unmatched by even a handful of specialist colleges worldwide. www.fashion.arts.ac.uk Rendez-Vous Paris www.rendez-vous-paris.com IMG IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer global solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.