NEWS 08.03.12

Christopher Bailey announced as Chair for Fashion Fringe 2012 & 2013
Fashion Fringe, one of the leading platforms supporting emerging fashion talent in the UK, today announced that Christopher Bailey, Burberry Chief Creative Officer, will sit as Chair for the award for the next two years.

The announcement coincides with 2012 applications for the award, opening on Monday 12th March via the Fashion Fringe website, www.fashionfringe.co.uk .

Christopher Bailey, who completed his design studies in the UK, has a long-standing history of supporting and mentoring emerging British design talent, regularly undertaking additional work to support a cross section of charitable organisations and initiatives. As Chair of Fashion Fringe, Christopher will help to launch the careers of undiscovered British design talents. The role will see him solely judge, select and mentor three Finalists and the Winner of the 2012 award.

Christopher Bailey said: “Fashion Fringe provides a wonderful platform to develop emerging creative talent and I am very proud to be partnering with them to unearth the next generation of exciting designers.  The support, mentoring and guidance I received at the early stages of my career gave me the belief and self-confidence to explore the many wonderful opportunities that I’ve had.”

Fashion Fringe, the annual project set up by Colin McDowell in 2003 in conjunction with IMG Fashion, is committed to enabling emerging talented designers to launch, promote and sustain their label and business in London. The platform is unique in helping up-and-coming fashion talent learn how to run a fashion label and turn it into a successful business; predominantly via its well-established, and much-emulated mentoring programme involving the cream of the fashion industry as advisers.

Burberry has a history of supporting British design and the arts, and has regularly worked together for many years with Fashion Fringe to cultivate emerging creative talent in a number of ways.

On Christopher Bailey’s appointment as Chair, Colin McDowell, Founder and Creative Director of Fashion Fringe, said: “I have waited some time before asking Christopher to be our Chair as I wanted the run up to our tenth anniversary year (2013) to be very special. And I know that an association with Christopher and Burberry will make it just that and provide a perfect path to carry us through from one decade to the next. He is young and Burberry has a long and trusted tradition, and that pleases me enormously as youth and longevity are entirely what motivate and drive Fashion Fringe. I believe that Christopher and Burberry will offer great inspiration to our candidates in Fashion Fringe for the next two years whilst encouraging them to boldly step out and create their own vision and originality.”

Peter Levy, SVP and Managing Director, IMG Fashion Worldwide said: “We couldn’t be happier that Christopher Bailey is joining us at Fashion Fringe, as he is the perfect mentor for the next generation of designers. Young talent needs support to grow their respective visions into creative and commercial success and that is why IMG Fashion will continue to nurture them in close collaboration with the key figures of today’s fashion industry.”

Christopher Bailey’s contribution to the Fashion Fringe comes within a significant year for British creative industries, as the world’s spotlight shifts towards London during the 2012 Olympic Games and Queen’s Diamond Jubilee, making the 2012 award a leading event for the promotion and sustainable development of young fashion design talent in London during this seminal year for British creativity.

Fashion Fringe has already helped launch many successful names into the fashion industry, with seventeen previous Winners and Finalists still running businesses today, notably including Basso & Brooke (2004), Erdem (2005), Corrie Nielsen (2010) and, most recently, design duo FYODOR GOLAN, who showcased their first collection in February during London Fashion Week to much critical acclaim.

The designer Christopher Bailey selects as winner in September this year will gain instant acknowledgement from the industry, as well as a two year development package.  This will include a mixture of financial support, business advice, mentoring and an equipped studio at Somerset House, to set up and sustain their business.

- Ends -

For all press enquiries please contact:
Katie Mitchell-Baxter     020 7861 3143 / katiemb@goodrelationslife.co.uk
Or Amy Elderton        020 3367 3992 / amy.elderton@burberry.com

About Christopher Bailey

Christopher Bailey was appointed Chief Creative Officer of Burberry in November 2009, a newly created position in recognition of his outstanding contribution to the brand since his appointment as Burberry Creative Director in May 2001

Christopher Bailey is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry. In 2009 he was honoured with an MBE for services to the fashion industry. Other accolades include:

•    2010: International Award, Council of Fashion Designers of America (CFDA)
•    2009: Honorary Patronage from Dublin Trinity College Philosophical Society  
Designer of the Year 2009, British Fashion Awards (UK)
•    2008: Menswear Designer of the Year 2008, British Fashion Awards (UK)
•    2007: Menswear Designer of the Year 2007, British Fashion Awards (UK)
Honorary Doctorate of Science from the University of Huddersfield, Yorkshire
•    2006: Honorary Doctorate from the University of Westminster, where Christopher graduated from with a BA in 1990
•    2005: Designer of the Year, British Fashion Awards (UK)
•    2003: Honorary Fellowship from the Royal College of Art, where Christopher graduated from with an MA in 1994

In addition to the charities and organisations aided by the Burberry Foundation, Christopher regularly undertakes additional work to support a cross sector of charitable organisations and initiatives including:
•    Support of long term partnership with The Royal College of Art through “The Burberry Design Scholarship”
•    The Chelsea College of Art: mentoring and donation
•    The British Fashion Council: mentoring

About the Burberry Foundation

The Burberry Foundation was established in March 2008 and is a charity registered in England and Wales. The Burberry Foundation was set up to support the creative spirit and the ambition of the young people of today by helping them to navigate the uncertain terrain of their age and of the complex world in which we live. The Burberry Foundation has partnered with world-class organisations and arts based initiatives designed to inspire disadvantaged young people around the world:
•    The Hepworth Wakefield Gallery (Yorkshire)
•    Prince’s Foundation for Children & the Arts (London)
•    Design Quest with the Princes Foundation for Children and the Arts
January /February  2011

•    ReachOutRCA/Royal College of Art (London)
•    Showzine with ReachOut/RCA
June/July 2011

www.burberry.com

 
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