Vita’s Blog: In The Beginning…

I almost didn’t apply for Fashion Fringe, but thankfully I pushed through and really went for it – and what an experience this has been! I couldn’t be happier about the way it’s all gone so far.

The application process, intense and soul-searching, had me asking really important questions about how I see myself as a designer and as a business; a useful exercise in itself. Designing and illustrating the collection, placing trims and fabric swatches by each look and getting excited about the possibility of making it, forced me to look hard at what kind of designer I want to be.

Vita Gottlieb Fashion Fringe sketches swatches

I was in New York when Christopher Bailey called to give me the news I was through to the semi-finals – it’s a shame I missed the call, but have it stored now to remind me of the amazing, exhilarating moment I found out I was through. Leaping around the room I was in, it dawned on me then that I was going to have to work really hard – something daunting and incredibly exciting at the same time.

The technical day and interviews at LCF and Burberry were intense. I think everyone was nervous but as one of the least experienced in the ten, technically, I felt the pressure! But thankfully, I got through the day and finished my toile.

Meeting Christopher Bailey in the interview itself was fantastic; I felt surprisingly calm and tried to show as much passion and confidence as I could. After more nerve-wracking waiting, the actual moment the three Finalists were announced was surreal and elating – I don’t think I’ve ever felt so thrilled and excited! I couldn’t quite believe it and still sometimes get a little tingle of excitement at what’s to come…

~ Vita

Christopher Bailey Vita Gottlieb Fashion Fringe 2012

(c) 2012 Nick Harvey for Fashion Fringe

About Author:

Vita Gottlieb is a 2012 Fashion Fringe Finalist. From London, Vita has no formal training in fashion but studied for an MA in Fine Art at Central St Martins. Her varied CV encompasses everything from making documentaries, short films and TV commercials to working as a textile designer. The most-played sound in her studio during the day is BBC Radio 4 – Vita is inspired by human stories.

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