Fashion Fringe Newsletter April 2011

Entering our eighth year of Fashion Fringe we are feeling in good shape.

In February we had nine Fashion Fringe alumni showing in London Fashion Week, in addition to our winners Basso & Brooke, Erdem, Aminaka Wilmont, Eun Jeong, JENA.THEO and Corrie Nielsen.   

It is a tough world out there and we are doing what we are because we believe that there is strong fashion design talent everywhere in need of real help and support.  At the end of this newsletter is an unsolicited letter from a Fashion Fringe Finalist which seems to us to sum it all up and makes the struggle for funds and the fight for recognition totally worth the odd sleepless night.



We are proud to have had Corrie Nielsen, last year’s Fashion Fringe winner, chosen by the Design Museum for a display concerning the making of a designer dress.  In the glass ‘Tank’, outside the museum and on the banks of the Thames, the ‘nuts & bolts’ of creating fashion are displayed in a fascinating installation, designed by the Windows Team at Selfridges, under Sarah McCullough, and in the museum itself, one of Corrie’s most theatrical evening dresses is on show, presented in a very contemporary way.  Well worth a trip to Shad Thames – and you can take in the Brit Insurance Design Awards whilst you are there – they also include fashion.



This year our Accessories Award is sponsored by Roger Vivier, the luxury French shoe brand with designer Bruno Frisoni at its helm.  He and Sabine Brunner, the Company’s Brand General Manager came over from Paris last Friday to choose a winner who will receive 6 month apprenticeship with Vivier in Paris, working in all departments of the firm.  The winner was Kerrie Luft, aged 27, a graduate of the London College of Fashion & University College Northampton, will soon be off for the great adventure, ready to eventually use all the knowledge she will gain from this invaluable and privileged experience to make her own mark on shoe design.

However, there is also great credit to the other Finalists Emma Boutet, Pamela Pea and Rose Choules who were very strong.



Fashion Fringe lives by sponsorship and we are thrilled to welcome as new Official E-tail Sponsor, a young and thrusting company that holds many of our core beliefs very dear.  Their commitment to mentoring and nurturing designers and what we are doing is very exciting!

Equally stimulating is our new media partnership. 

After 7 years of support from The Sunday Times Style, with whom we still hope to work with and for whose support I will always be grateful, we have decided that the needs of Fashion Fringe and our protégés can be better served by an association with a daily rather than a Sunday title.  We are especially pleased with the fact that our new media partner is Metro, the UK’s youngest national newspaper (who have the youngest average reader age of any other national daily at 37) and 3.3 million readers every weekday morning across 33 cities.  Its DNA is totally right for Fashion Fringe and we are already working on some very exciting future projects to launch on the Metro’s pages.  And, if you managed to get a Metro yesterday you will have read about even MORE exciting Fashion Fringe news!

Of course we would not be here without the ongoing support of our long standing partners, American Express, Covent Garden London, Davenport Lyons, DHL, The Mayor of London and of course the team at IMG.

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