When will the new Fashion Fringe at Covent Garden application open?
2010 TBC

When is the application deadline for the event?
2010 TBC.

When will the Fashion Fringe at Covent Garden event take place?
The event will take place in London during Fashion Week in September 2010

When will the Semi-Finalists be announced?
The Semi-Finalists will be announced on the website mid May 2010

What should my application consist of?
The 2009 applications included;
• 1 x completed application form
• 1 x set of 10-25 drawings of a capsule collection for Womenswear Spring/Summer 2010 including 5 full colour illustrations of finished designs and development of your idea (see terms and conditions)
• 1 x completed equal opportunities form

When will the finalists be announced?
2010 Finalists will be announced mid May ’10, directly after the semi-finalist interviews with the 2010 Judging Panel.

Who will judge the final 4?
2010 Judges are not yet confirmed.

2009’s judging panel was chaired by Donatella Versace and included Anne Pitcher (Buying Director, Selfridges), Antoni Burakowski (Antoni & Allison), Donatella Versace (Chair), Joshua Schulman (CEO, Jimmy Choo), , Natalie Massenet (Chairman & Founder Net-A-Porter.com), Paula Reid (Fashion Director of Grazia) and Professor Roy Peach (Dean of the School of Graduate Studies, London College of Fashion).

How quickly will the winner be expected to produce a full collection?
The winner will be expected to show a full collection as part of London Fashion Week the following February. The collection will be of a standard that makes it able to be sold.