Winning Fashion Fringe has enabled Erdem to turn his creative talents into a real business. Erdem won two accounts in the UK as a result of Fashion Fringe – Harrods and Ashley’s boutique. Both are incredible achievements for a debut collection.
For Autumn Winter 2006, Erdem had a successful runway show at the V&A Museum, which garnered positive feedback from critics and press:
”Making his catwalk debut, young designer Erdem Moralioglu looked like he had been inspired by iconic 1940′s designer Elsa Schiaparelli. Satin dresses covered in prints of birds in flight, strictly tailored grey flannel trouser suits and ankle-length deckchairstripe dresses all made for a strong collection. His accessory of choice was a tiny disc of a hat perched saucily over one eye”. (David Hayes, Evening Standard)
To date, S/S sales interest has come from the UK, Australia, US, Japan, Greece and the Emirates.