Finalist, 2011

Heidi Leung grew up in California where her first step towards her dream of becoming a fashion designer began with an Apprenticeship at the Edmond Chow Designer Studios in San Francisco, where she returned to work every summer until 2010 – despite moving to London in 2006, where she studied Womenswear at Central Saint Martin’s College of Art and Design.

A seasoned intern with the British Fashion elite, Heidi completed a once-in-a-lifetime internship with Alexander McQueen in 2007 and, after graduating in 2011, followed this with an internship for Christopher Kane.

Prior to her impressive fashion experience, Heidi gained a Business Administration Degree from Haas School of Business at University of California, Berkeley; training that has clearly steered her well towards becoming a Fashion Fringe Finalist.

Heidi’s designs are romantic, protective, and humorous. She counts her two greatest fashion influences as Daphne Guinness and Diana Vreeland.

Fashion Fringe Collection

Heidi’s Fashion Fringe Collection was inspired by Orientalism (East Asia/Middle East) and celebrity vacation photos from the 1960s. Like Orientalism in Fine Art, the Collection is a mix between the simplistic cutting of the East Orient with the Middle East, representing the positive side of cultural ignorance, resulting in beautiful visuals. The mood however is not so serious, and Heidi aims to retain some cool-but-goofy humour in her Collection presentation.

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