Finalist, 2009

Elliot Atkinson studied womenswear at Edinburgh College of Art. Tough but feminine, the clothes are naturally and characteristically nonchalant.

A beautifully dark and decadent woman is central to the label’s signature styling. Harnessing the conflicting qualities of the brand lends to the label’s strong, directional silhouette.

The Elliot Atkinson woman is strong but intuitive, with complex desires and needs. The indulgences of luxury quality clothes are commonplace as she appreciates the craftsmanship of forward-thinking ready to ear fashion.

Elliot Atkinson produced beautifully crafted clothes, romantic by nature but modern in their inceptions. The clothes are elegantly cut and finished using fine, luxurious materials contrasted with technological synthetics, sheepskin and leather, pieces are punctuated by hardware and surface/print design and knitwear. Strong masculine tailoring and tough outerwear complements feminine eveningwear and boyish daywear.

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