The Final Show

The Final Show

As the lights went down around the catwalk at Somerset House, the months of hard work, passion and determination of the three finalists came down to the next hour. Three collections were about to walk the runway in front of an audience including Burberry‘s Chief Creative Officer and Fashion Fringe’s chair, Christopher Bailey, who would [...]

Behind the Collection: An Interview With Teija Eilola

Behind the Collection: An Interview With Teija Eilola

With only a matter of days before the London Fashion Week show, Teija talks through her Fashion Fringe collection, from it’s challenges, right to it’s heart. What inspired the collection? When I started with the idea of having my own label, I loved having great clothes. So rather than starting from a conceptual perspective, I [...]

Behind the Collections: An Interview With Vita Gottlieb

Behind the Collections: An Interview With Vita Gottlieb

With her collection showcasing on the Fashion Fringe catwalk at London Fashion Week show in less than a week, Vita tells the story and inspirations behind her pieces. What’s the story behind your collection? I started off looking at this image of Paul Poiret‘s wife at the 1002nd Night party he had in 1911. It [...]

Behind the Collections: An Interview With Haizhen Wang

Behind the Collections: An Interview With Haizhen Wang

In a conversation involving architecture and Daphne Guinness, Haizhen delves into the inspirations behind his collection, just days before it’s set to bring the catwalk to life. What inspired your collection? The starting point was architecture and the Spanish born architect Santiago Calatrava. The garments are based on his structures, the clean lines, the shadows, [...]

Caught on Camera: The Look Book Shoot

Caught on Camera: The Look Book Shoot

Throw three Finalists into a room with hair stylists and make-up artists, three models and a photographer, and you really see a collection come to life. With a minimum of 36 looks to shoot in just one afternoon, the Academy of Freelance Make-up (AOFM) Soho studio was transformed into a hive of hustle and bustle [...]

Where It All Happens

Where It All Happens

There’s nothing quite like entering the workspace of a designer. A focus of inspiration and dedication, the studio is where it all happens and it’s no different with our Finalists. With their collections almost complete, the look book shoot just hours away and their London Fashion Week show around the corner, the designers’ LCF Curtain Road [...]

Shopstyle Mentoring Session

Shopstyle Mentoring Session

As part of their business mentoring programme, the Fashion Fringe Finalists were recently invited to attend a series of mentor talks hosted by Shopstyle at the atmospheric, beautiful Shoreditch House. In an inspiring and informative morning, Tamara Sender, Senior Fashion Analyst of Mintel, Julian Whitehead and Debra Hepburn, founders of Young British Designers, and Sarah [...]

John Rushworth: Designing Identity

John Rushworth: Designing Identity

If there’s anyone who knows the in’s and out’s of developing an identity, it’s John Rushworth. An experienced graphic designer and partner of the internationally renowned Pentagram, he’s a mentor for the Fashion Fringe Finalists in the creation of their brand identity. Sitting in the sleek, stunning London offices, the creative hub of Pentagram seemed [...]