We often receive enquiries about the application process for the main Fashion Fringe Award. Here is where you will find some of the answers! For information regarding Fashion Fringe Accessories, click here.
Can I still apply for the 2012 award?
Unfortunately not as selection is now underway for this year’s Finalists. The deadline for applications passed on 27th April.
When can I apply for 2013?
We anticipate opening applications for next year around March 2013. Watch this space.
What will my application consist of?
Details of the requirements for each year are subject to change, but as a guide, this year’s candidates had to submit:
- 1 x completed application form – including signed T&Cs
- 1 x full set of designs of a 12-15 look capsule collection for Womenswear Spring/Summer 2013. In addition to sketches and flat drawings, the application included a minimum of 8 full-colour illustrations of finished designs and development of ideas – including fabric swatches and full production costings
What do you look for?
Our judges select across five main criteria: Creativity, Uniqueness, Vision, Technical Ability, Business Acumen.
As well as striking originality and design skill, successful applicants will need sufficient experience to demonstrate the business acumen required to run their own label.
The Fashion Fringe Winner will have determination, passion, self-belief and a strong aesthetic that will create clothes of extraordinary originality but with a realistic practical intelligence behind them.
We are looking for people who will be prepared to fight for everything for up to five years before they can say that they have a viable and profitable business.
What are the minimum criteria for applicants?
As well as considering what we look for in Fashion Fringe designers, it is worth being aware of some basic mandatory criteria of entry before you consider applying:
- You must be aged 21 years or over by the application deadline
- You must have accrued a minimum of two cumulative years of work experience within a fashion business (though not necessarily design)
- If you currently own and run a fashion business, your annual turnover must not exceed £20,000
- You must not have a criminal record
- If you are not a British or Irish citizen, you must have full eligibility, work permits and visas to live, work and own a business within the UK for a minimum of three years from the date of application
When will the ten Semi-Finalists be announced?
The 2012 Semi-Finalists were announced on 8th May. Each Semi-Finalist was be informed of their success by telephone by close of business on 4th May.
When will the three Finalists be announced?
Finalists were announced following the Semi-Finalist interviews, held in London on 22nd May.
Who will judge the 2012 Award?
We are proud and delighted to welcome Christopher Bailey, Chief Creative Officer of Burberry, as our Chair for 2012 and 2013. Christopher will be solely responsible for final selection of the Semi-Finalists, Finalists and overall Winner.
When will the 2012 Fashion Fringe catwalk event take place?
The catwalk event, featuring all three Finalist designers, will take place on-schedule as part of London Fashion Week in September (this year running from 14th-18th), and will showcase S/S13 collections. The final slot will not be confirmed until August, when the first schedule for London Fashion Week is released by the British Fashion Council.
How quickly after winning will the winner be expected to produce a full solo collection?
The 2012 winner will be expected to show a full collection as part of London Fashion Week in February 2013. The collection is required to be of a standard that enables it to be sold commercially. In effect, the day after the Fashion Fringe show in September, the winner is in business.
I am a menswear designer, can I enter?
For the moment, Fashion Fringe is a Womenswear only Award.
I am an Accessories designer, can I enter?
We have a separate award dedicated to Accessories (footwear and bags) – see the Fashion Fringe Accessories page for more information
I am currently in full-time education, can I still apply?
As per our minimum criteria, you must be at least 21 years of age on the application deadline date in order to apply for Fashion Fringe. In addition, we cannot accept applications from those who are still in full-time Further Education who will still have academic commitments after the application deadline. If you are in your final year of study, and have completed all coursework and examinations by the application deadline, then we will accept your application.
I am currently employed by a design house – what should I tell my employer?
From the previous experience of several Semi Finalists, Finalists and Winners of Fashion Fringe who have all been employed by large commercial labels prior to their application, our advice is always to be honest and open from the start. As Fashion Fringe is considered by the industry to be a prestigious accolade – whichever stage you might reach – fashion employers tend to be only supportive of designers applying. It is a credible recognition of the talent within their own organization. As press and publicity campaigns begin from Semi Finalist stage onwards, we recommend all applicants have an open conversation with their employer from the moment they apply, so no announcements come as a surprise.