Fashion Fringe, now in its ninth year, is a fashion business award that aims to discover, nurture and sustain highly creative fashion designers throughout Britain & Ireland.
The annual platform – founded in 2003 by Colin McDowell in conjunction with IMG Fashion – offers talented emerging designers the chance to launch their label in London through a unique programme of mentoring, studio space, financial support and a catwalk show at London Fashion Week.
Fashion Fringe looks for cutting edge, iconoclastic talent in design and creativity to continue the tradition of Vivienne Westwood, Hussein Chalayan and the late Alexander McQueen.
Fashion Fringe believes in:
- The vitality and energy of London, Great Britain
- The uniqueness of British design talent
- The necessity for extreme creativity
- Total modernity
- A commitment to the future of British fashion
How Did It Start?
In creating Fashion Fringe, Colin felt that in order to help British fashion regain its place as a powerhouse of cutting edge originality, young talent needed to be targeted to make a dynamic fringe event to coincide with London Fashion Week.
After eight successful years, with seventeen Fashion Fringe Finalist designers still in business, he is more convinced than ever that young designers are worthy of all the support we can give them.
How Does It Work?
From the applications, ten Semi-Finalists are selected and invited to London to have their abilities tested in a technical day at the London College of Fashion, before taking part in a board interview by an internationally renowned judging panel and/or Chair.
Three Finalists are then announced and will spend June, July and August working on their Fashion Fringe collections which will be showcased at London Fashion Week, the following September.
During this time they will take part in an intensive mentoring programme and Fashion Fringe will provide them with the financial support, studio space at the London College of Fashion and technical assistance to create 12-15 looks for their capsule collection.
The overall winner of Fashion Fringe will already have received significant industry recognition merely by being a Fashion Fringe Finalist. In addition to the accolade of being selected by our Chair, the winner will receive studio space for up to two years (four seasons) at London’s Somerset House, support for a trip to Paris for Sales Events, financial support for the following season at London Fashion Week and ongoing mentoring and business consultancy from the Fashion Fringe team and extended family.
The 2012 application process has closed and our finalists have been announced. The Winner of the 2012 Award will be announced directly after the catwalk show at London Fashion Week in September 2012. The next edition of the platform is expected to launch in March 2013.